eNewsletter

eNewsletter provides Ford Lincoln Mercury dealerships with a highly effective, live chat enabled email marketing communication. This monthly service engages your dealership's customers and prospects, leveraging existing relationships to reach in-market automotive consumers to help maximize your vehicle service & sales revenues now! Each month your dealership readers will receive a dealership branded email newsletter with content designed to build an ongoing dialogue with your customers & prospects to drive more traffic and sales to your dealership every month.

Of Chatters,

77% say they are more likely to use the dealership for service

63% say they are more likely to purchase a vehicle from the dealership

57% say they are more likely to contact the dealership about sales specials

74% of newsletter readers say they are more likely to shortlist the dealership for their next vehicle purchase

1. What is included in the eNewsletter?
2. How much work will our dealership have to do each month for the eNewsletter?
3. What can I expect the eNewsletter to impact at my dealership?
4. Why would I want an eNewsletter? I already email my customers.
5. What benefit does live chat have in an eNewsletter?
6. What kind of reporting is available? Does an eNewsletter help me learn anything more about my customers?
7. What about SPAM regulations and opt-out lists?

1. What is included in the eNewsletter?

   The eNewsletter provides performance-proven content. We integrate the best performing content from our Digital Automotive Content Library, as well as your chosen dealer content. The eNewsletter is custom branded with direct links back to the dealerships webpage, inventory, service, parts, special and contact information. The eNewsletter contains articles including 1 custom dealership article, 1 brand vehicle model article, current rebate/incentive/special article, a service article, and an automotive lifestyle article plus links to your dealership's special page. eNewsletter Includes Live Chat Service, providing instant human consumer support for your customers 24x7.

   Back to top

2. How much work will our dealership have to do each month for the eNewsletter?

   eNewsletter is an outsourced solution, helping ensure consistent, relevant communications to your customers to be sure your relationship with them remains strong. Proactive monthly contact is made by your eNewsletter team to coordinate the next month's newsletter. Involvement can be as minimal as 15 minutes per month. Only the first article in each issue requires dealership contribution, while input is welcome on the remaining articles, it is not required.

   Back to top

3. What can I expect the eNewsletter to impact at my dealership?

   eNewsletter Service contains an unmatched array of features that allow you to produce impactful customer communications, helping to deliver incremental sales & service appointments, drives fixed ops revenue with coupons & promotions, improve SEO, drive additional traffic to your website.

   Back to top

4. Why would I want an eNewsletter? I already email my customers.

   eNewsletters help enhance your dealership's relationship with your customers, keeping your brand in front of them consistently. They have a viral component and can easily be forwarded to friends and family. When a customer receives your eNewsletter, they may not be in the market for a car, but the articles within the eNewsletter can be useful to them, keeping your relationship with that customer strong. Perhaps the article about safe pet travel, the new sports car they have been talking about with their buddies, winter driving preparations or checking for tire wear are interesting to them, or perhaps a friend or family member. eNewsletters remind your customers of your dealership monthly, keeping you top of mind when they are in the market for a new vehicle again, or when a friend or family member is. eNewsletters help make sure your dealership is there when someone starts considering a new vehicle purchase.

   Back to top

5. What benefit does live chat have in an eNewsletter?

   Picture this scenario. A customer has had their car for years and it keeps requiring parts and service. The customer starts thinking about a new car. This customer receives your monthly eNewsletter, reads an article about the new model that just came out and wants to know more about safety and leg room. With eNewsletter live chat, that customer is just a click away from asking their questions, and the sales lead comes directly to your dealership instead of going elsewhere to try and find the information and perhaps never generating a lead at your dealership. Live chat covers all your profit centers and has unlimited leads.

   Back to top

6. What kind of reporting is available? Does an eNewsletter help me learn anything more about my customers?

   eNewsletter leverages detailed, real-time reporting and analytics to provide your dealership with monthly insight that drives your performance not just for eNewsletter, but a better understanding of the interests of your customer base. eNewsletter reporting includes access to sophisticated real-time reporting & tracking. You will be able to see who clicked, what they clicked, when they clicked and how many times they clicked on your eNewsletter, learning what specific customers are shopping for, and contact them with offers to match. Hot-Spot analysis provides a unique tool that paints a picture of what elements captured the interest of your prospects so you know more about your customers preferences and interests. Detailed traffic reports allow you to effectively measure ROIs from your email marketing campaigns. With what you learn from eNewsletter, you will be better able to effectively target your advertising strategies to the help target with the right message to deliver the highest probability of sales.

   Back to top

7. What about SPAM regulations and opt-out lists?

   eNewsletter features proactive list management for dealerships. The eNewsletter subscription is treated separate of other email subscription lists. Any new leads and customers are extracted and de-duped monthly from your CRM lists. Additionally, 97%+ delivery rates are guaranteed to your customers' and prospects' inboxes.

   Back to top